Hario V60 - New Colours
The V60 is a world-recognised iconic coffee dripper from Hario, a legendary japanese company specialised in speciality coffee products. I've developed the campaign for Hario's UK new limited edition colour V60s launch. My role included the creative direction, photography, and design of digital and print assets, including the packaging design. With a focus on the UK speciality coffee market, the campaign highlights the striking pastel colours (which were a hit on London Coffee Festival) whilst keeping a modern and minimalist approach to design.