A multidisciplinary designer exploring how design can be used to create meaningful connections between brands and the communities they serve.
As the Head of Design & Content of the Coffee Division at Think Better Group, I oversee the creative work in the UK for a host of popular coffee brands, including:
Best Coffee - The leading guide to the global speciality coffee scene,
Brewed By Hand - The leading supplier of speciality coffee equipment in Europe,
Coffee Jobs Board - The most popular job board dedicated to the coffee industry.
Hario UK - Legendary Japanese brand, home of the iconic V60 coffee dripper.
Peak Water - The world's first adjustable water filter jug, designed specifically for speciality coffee.
Through these brands I've led the design work in partnerships with household brands like Rapha, Keep Cup, INEOS Grenadier and also community impact projects like Project Waterfall - a charity bringing clean water to coffee growing communities.
Working closely with the company's coffee professionals, finance, commercial and operations, as well as leading a small team of copywriters, designers and content creators, my work range spans through various key areas in design and communication, including creative direction, digital design, packaging design, graphic & visual design, content creation and photography.
Before thinking about fonts, colours and graphics, I am more interested in discovering gaps and opportunities in the brand's communication strategy and leverage its strengths to develop a truly meaningful and efficient design process that resonates with its target audience and generate sustainable growth for the business.